The idea is to get your brand in front of the audience as fast as possible. Considering the rapid pace of change, it becomes imperative to find creative ways in which a brand can disrupt the market with a strong branding pitch. In line with this stands digital pr services. These are the services deployed through online means to help build up a brand’s reputation, increase its visibility, and further connect it with its target audience.
This is now tipping into reactive PR services because of the need for immediacy and relevance in a world that thrives on real-time information. Unlike the traditional proactive PR strategies, which involve long-term planning and execution of campaigns, reactive PR is all about responding promptly to current events, news stories, and trending topics.
What is Reactive Digital PR?
Reactive digital PR is when one responds strategically to current news stories, trends, and events with relevant and timely content. Unlike proactive PR, where you create stories from scratch, in reactive PR, you would leverage existing news to gain coverage and backlinks.
Steps for DIY Reactive Digital PR
This method comes in very handy for brands on a tight budget, as it doesn’t require the hefty fees that most times accompany hiring a full-scale digital PR agency or digital PR company. Instead, it relies upon quick thinking, creativity, and an understanding of what the media are looking for.
Stay Ahead of the Trend
For successful reactive digital PR, consider keeping a good tab on events and news trending in your industry. Subscribe to news alerts, follow industry influencers, and monitor social media sites. Tools like Google Alerts and Twitter’s trending topics can be very instrumental in detecting opportunities.
Develop a Compelling Response
Once you have identified a trending topic, your next step will be to create a compelling response. This can be in the form of a blog post, a social media update, a press release, or even in video format. The bottom line is that your content should be relevant to the topic and add value to whatever discussion is taking place.
Pitch to the Right Media
Target the right outlets to earn media coverage. Look up recent journalists and media outlets that have previously covered similar topics to what you’re pitching, so you can make it really personalized at the pitch level. Personalization is key; do not send a generic pitch to every journalist in your contact list.
If you are unsure of where to start, then a digital PR agency or digital PR company will be able to advise on media relations and pinpoint the ideal outlets for your story.
Relations with Journalists
It’s only through building relationships with journalists that you’ll achieve long-term PR success. Engage with them on social media, share and respond to their articles, and offer expertise when relevant. If they know that you are a savvy brand, they will be more willing to have your content featured in their articles.
Measure Your Success
Finally, it’s time to measure the success of your reactive digital PR. Such metrics as media coverage, backlinks, social shares, or website traffic, help you see what’s working and what isn’t. This will further fine-tune all this data over time to maximize ROI.
Conclusion
Getting media coverage doesn’t have to be expensive. With reactive digital PR, you can position your brand as an industry thought leader, secure quality backlinks, and increase online exposure—all on a shoestring budget. Be it a DIY approach or in partnership with a digital PR agency/digital PR company, this is all about keeping up to date, acting fast, and developing content that will engage your audience.
