SEO or Search Engine Optimization refers to a variety of techniques and strategies that are used in a specific manner to generate more traffic on a website and make it rank higher on search engines like Google, Yahoo, Bing, etc.
SEO is a very important term related to the field of digital marketing. Although experts have defined certain parameters for a marketer to come up with good SEO content, the term is still subjective and dynamic. Therefore, if you are a company that wants to expand its business on a multitude of digital platforms, then SEO is the best option for you.
With all the technicalities involved in the subject, creating an ideal SEO copy becomes a challenge. Because of this, several SEO consultants in India are available to provide SEO content tailored to your business needs. Although most of them claim to have the best service as well as affordable SEO plans, you must know the fundamentals of SEO so that you make the right investment.
While you are looking for SEO consultants in India, make sure to check their customer testimonials and be clear on all the services provided by them in their affordable SEO plans. It has been observed that a lot of times, there are additional charges for complementary services that are essential for your SEO content. These services are not included in these affordable SEO plans to make sure that you pay extra. Therefore, you should take a look at the basics of SEO and take a thorough look at the charges before availing of one of these SEO consultants in India.
Once you have hired an agency for your SEO needs make sure that you check up on the following to determine your website’s growth in terms of ranking:
- Performance Report: Ask them for a monthly, quarterly, or yearly performance report analysis of your website and other social media profiles. The report must include user engagement, average session time per user, increase or decrease in sales conversion, demographics based data, and which digital platform is generating the most revenue.
- Bounce Rate: Bounce rate refers to the number of visitors that do not move from one webpage on your website to another. These visitors are not likely to convert into a sale. Therefore, the lower the bounce rate of your website, the better. The averages bounce rate of any website is 40% to 60%, so beware of the agencies that claim to offer a bounce rate of less than 10%.
- Keyword Research: keywords that are tailored to your business needs are likely to make it rank higher on search engines. So make sure that the keywords your SEO service provider gives are relevant to your product or service.
