Ever since people started using search engines to look for people, places, things, and information such as news and events, the importance of Search Engine Optimization has increased. A plethora of SEO consulting firms has come forward to offer their products and services that would increase a website’s ranking on multiple search engines. So yes, SEO is a hot topic among digital marketers and businesses who want to grow online.
Every year, search engines like Google and Yahoo redefine or restructure their SEO parameters based on which every website is ranked on their search results. Experts from top SEO consulting firms have identified the pattern of ranking of such search engines and come up with the following strategies that should be followed to have a higher result:
- Quality Content: Search engines prefer content that is relevant to the users, i.e., content that matches the accuracy of the keyword. Moreover, content that has more than 2000 words is likely to engage viewers for a longer duration of time, resulting in an increased session rate.
- Keywords: Coming up with the most relevant keyword that your target audience is likely to use while searching for your product or service is difficult. With the help of experts such as an SEO consulting firm, you can create that is based on what your target audience is likely to search. Such keywords are well researched and are likely to generate more traffic to your website.
- Include images in your content: Not only include images in your SEO content but optimize them. This is done by including keywords in your image description.
- Improve your user experience: Create a user-friendly website that is accessible on both desktop and mobile. More than 50% of online users browse through their phones, therefore a website that is easy for them to handle and can be loaded quickly is likely to generate more traffic.
- Include audio-visual content: Keep in mind that the attention span of your users is very low. They could land on your website and leave it within a fraction of a second. Audio-visual content is more likely to grab their attention for a longer period because it involves less reading, which would result in a longer session time, thus increasing your website’s relevance on different search engines.
- Google’s principle: Make sure that your website is meeting Google’s EAT principle, which stands for Expertise, Authoritativeness, and Trustworthiness. This means that you should produce quality content that actually imparts information and services to your targeted audience.
