If you don’t align with Artificial Intelligence today, you will be left chasing your competitor’s tomorrow! This sums up what Satya Nadella’s, the Microsoft CEO, speech was all about during his recent visit to India. And, this comes as no surprise that artificial intelligence is dominating every aspect of our lives today. Hence, begs the question: If this is the case then why are we delaying its incorporation into our digital marketing practices?
The Impact of AI on SEO:
There is a symbiotic relationship between Artificial Intelligence (AI) and Search Engine Optimization (SEO). Given, the complexity of today’s audience, it is necessary to take these two aspects hand-in-hand. Even the leading SEO Company concurs with the fact that AI-driven technologies are transforming how search engines work. From ranking the websites to interpreting user intent to deliver personalized search results, it has become essential for any SEO Company to produce content that is more relevant to search results and has improved user experiences.
Moreover, with giants like Google and Microsoft utilizing AI-powered attributes such as neural networks and deep learning to better search relevance and accuracy, it becomes imperative for SEO companies to make SEO strategies that are appealing, effective and nuanced.
Why AI Matters More Now:
Let us be honest with ourselves, the digital pie is shrinking with more players vying for a piece of this elusive tart. However, not all are waking up to the power of artificial intelligence. This, makes it a compelling narrative for us, as the SEO company, to work on aspects that increase the capabilities that help us to analyse massive amounts of data, and generate and identify patterns while ensuring that we predict future trends like our back of the hand.
For instance, our believes Google is keen on making continuous updates like the recent passage indexing. For those looking to understand where the future goes, it is easy to catch that the search Giant is demonstrating its commitment to providing high-quality, relevant content to its users.
Time to incorporate AI into SEO:
In case the software giant’s move was not sufficient to serve as a prelude for you to integrate AI into your SEO services, here are some pointers that will assert the need for the deadly combination of AI and SEO:
Tool for multiple functions:
Keyword trends, tracking website performance, and identifying optimization opportunities have all become a touch easier to do with AI-driven tools like SEMrush, Ahrefs, or Moz. The basic nature of these tools to use machine learning to lend actionable insights helps dramatically in improving our SEO strategy and practice.
Voice search matters, Optimize for it:
If you are not optimizing for voice search, there is a problem that staring right in your eye. Today’s audience prefers voice search over text and the increasing use of devices like Siri, Alexa, and Google Assistant showcases the same. By optimizing content for these voice search assistants, businesses can vastly increase their visibility in search results.
Content creation:
Goes without saying how much GPT-3 and, now, GPT-4 have eased our content creation work. While human creativity and writing still top the chart, using AI-driven tools for content creation allows for better automation of mundane routine tasks.
Our final say:
As a leading SEO Company , we understand what it takes to stay ahead of the curve. Hence, our quest is to make sure our people use our insights in the best way possible. Still, if you feel there is an iota of doubt regarding AI, SEO, or any digital marketing aspect, we are here to help. A call is sufficient to make things happen for your brand!
