Hey SEO Services fanatics, did you hear? Google is improving its spam detection system. And, this time, it will be more promising, cleaner, and effective.
Amidst the enigmatic Google algorithm, it is evident that they are gunning down those involved in spamming practices. Irrespective of the content quality, user experience, etc. that we do to improve our site’s ranking, the recent move highlights that the guidelines are going to serve as the holy grail to make websites spam-free.

Where is the focus?
However, why did Google decide to change? The update comes in light of an excess spam issue raised by their community member. Moreover, the focus this time is going to be on cloaking, Affiliate pages solely focusing on monetization, hacked activities in all languages [including Chinese, Turkish, Indonesian, Hindi and more], Web pages with deflecting ads, and scrapped or auto-generated content.
Besides, Digital Marketing Company in India or any other part of the world need to be on top of the game to ensure spam protection; given, that the update is aimed at improving the overall user experience by reducing visible spam in the search results by targeting different languages and practices.
Though the announcement is fresh in the Search engine optimization (SEO service) segment, the actual rolling out is expected to take some time. Furthermore, the impact of such a move will be fruitful for any SEO company and website that complies with new spam guidelines; and, might see the removal or lowering of ranks for those websites that don’t.

What are the key factors of the October 2023 update to consider?
As Google works to bring effective spam protection, here are a few key factors that any individual or Digital Marketing Company in India or anywhere must keep a tab for a spam-free search and user experience:

Spam Detection Modulus Operandi:
With new updates come new detection and penalty shenanigans. Hey, we have heard this before somewhere! Anyways, Google has decided to incorporate new detection techniques that will work to heavily penalize spammed websites. What are they? Only time will tell!

Better Search Experience:
The primary objective behind any update from Google is to enhance the surfing experience. And, this is no different! So, from now on, expect better and more reliable results while searching.

Influence on Search Engine:
Another improved area will be an upliftment of relevance and quality of searches made on Google. Since scrapped scams, hacking, and AI-generated content will fall prey to visible spam detection, Google is hell-bent on improving your Search engine optimization (SEO service) process for a smoother user experience.

To Sum!

As things stand, Google is making things dynamic and the future is fluid. Hence, it requires a vigilant set-up in the SEO services department. Nevertheless, if you are looking for an SEO company to handle these day-to-day changes, Solomo Media is the right place for your digital needs. We are a devoted Digital Marketing Company in India that takes pride in problem-solving in various services like search engine optimization, social media marketing, video production and more. Do give us a chance to place your brand in a better light.