Digital Marketing is all about staying updated. If you miss, Google will hit your site hard where it matters the most. Perhaps, this is the reason why businesses often feel that they need to leverage the services of the best Digital Marketing Agency in India. Moreover, as businesses, the impetus is on our part to ensure that we keep the content relevant and useful.

In case you are wondering where this is going, just take a look at the recent Google Core update. The search engine has pledged to reduce “unhelpful” content by a staggering 40%. This seismic shift means that we have to reassess our strategies and priorities as per the evolving market and the needs of the search.

For this, businesses have to get a hang of the minute intricacies of this update. This is crucial; sadly, if we scour the internet, there are few to no content pieces that explain these details in layman’s terms.

Nevertheless, as a leading digital marketing agency in India, we have decoded what exactly the Google March 2024 Core Update entails and how your business can navigate it effectively

Redefining Content Quality

Content is the king and it is the foundation; however, barely anyone focuses on the utility part of it. Often the produced content does not meet the relevance of the searcher’s keyword. Moreover, with the advent of artificial intelligence tools, like ChatGPT, it is becoming increasingly difficult to rank content that genuinely promotes quality and is helpful. 

Hence, Google Updates works to better search relevance and user experience by refining the evaluation criteria of web pages. The March 2024 update targets content that is deemed to be “unhelpful”.

In short, this update will prioritize content that is informative, authoritative, and relevant to the search intent. If your page consists of thin, duplicated, or low-quality content, your web page is like to face demotion.

Implications for Businesses

Google has been vocal about quality over quantity. If it was not communicated before, the March 2024 Core Update emphasizes the same. Therefore, simply churning out keyword-stuffed, shallow, or artificial intelligence-generated content will no longer work in the site’s favour. 

However, businesses that produce, or take the help of the Best Digital Marketing Company in India, compelling and value-rich content are going to be winners shortly. For that, one needs to ensure that the pre-production of their content involves keyword research, the use of actionable and purposeful data-driven insights, and investing in content creation that is centred around educating, inspiring, and entertaining one’s users.

Apart from that, businesses that prioritize website optimization for mobile-friendliness and faster page load speed for seamless user experience can be assured of enhanced online visibility and a better position in organic search results.

Embracing Change

Change is the rule of the law and it is the only constant. And, with the Google March 2024 Core Update bringing upon us a new era of content quality and relevance, it becomes necessary to be appropriate with our digital marketing strategies to reap the benefits of the same. 

Besides, if you feel you need the services of the best-in-class digital marketing agency in India, Solomo India is there to provide you with the same. With a committed group of professionals and a content team that crafts content for our clients across the world, we know what it takes to make your business thrive in this digital age. So, give us a call now and see how we scale new heights together!