Our Clients
Project Introduction
Established in 1952, this retail giant in Riyadh is one of our prized clients. We are currently working on their Digital Marketing project.
Client Details
What We Have Done
We created and managed Google Ad campaigns for the company targeting relevant keywords such as "online grocery shopping," "online supermarket," and "home delivery." We optimized the campaigns to improve their quality score and increase the click-through rates (CTR). We also used retargeting ads to target potential customers who had visited the website but didn't make a purchase.
- We created and managed social media accounts for the client on Facebook, Instagram, Twitter, and LinkedIn. We devised a content strategy for our team which emphasized the distinctive attributes of our products, including their superior quality, freshness, and competitive pricing. We also ran targeted ad campaigns on these social media platforms to reach a broader audience.
We optimized the company’s website for search engines to increase its visibility and improve its search engine rankings. We used keywords related to the company’s products and industry to optimize the content on the website. We also created high-quality backlinks to the website from reputable sources.
What Are The Challenges
Increased competition
With the proliferation of social media, there was a higher likelihood that competitors were also leveraging social media marketing for business growth.
Maintaining engagement
The company needed to keep up with the demand and consistently deliver content that resonates with its target audience.
Measuring ROI
Social media marketing was a bit difficult to measure in terms of ROI, especially for a supermarket where purchases may not always be directly attributable to social media efforts. The company had to develop metrics that accurately measure the success of its marketing efforts.
Dealing with negative feedback
The company had to be prepared to deal with negative feedback effectively to minimize any damage to its reputation.
Staying current
Social media platforms are constantly evolving. The client had to stay up-to-date with the latest trends to ensure effectiveness of its social media marketing efforts.
Adapting to changing consumer behavior
Consumer behavior keeps changing, and the company had to adapt its social media marketing efforts to keep up with these changes.
What We Have Achieved
Google Ads
Social Media Marketing
SEO
Google Ads
- The Google Ads campaigns resulted in a 60% increase in website traffic and a 40% increase in sales.
Social Media Marketing
- We increased the client’s social media followers by 50%, and the engagement rate on its posts increased by 30%. The targeted ad campaigns on social media platforms resulted in a 25% increase in online sales.
SEO
- The website’s search engine rankings improved significantly, and it was on the first page of Google search results for several important keywords. The organic search traffic to the website increased by 70%.