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Case Study
Irdeto - Elevating Company Culture with Compelling Testimonial Videos
Irdeto, a global leader in digital platform cybersecurity, recognized the importance of showcasing its vibrant company culture and the experiences of its team members. To achieve this, they partnered with Solomo Media, a trusted provider of video production services. This case study highlights how Solomo Media helped Irdeto create compelling testimonial videos to highlight its organizational culture and attract top talent.
About the Client
Client Details
About the Client
Irdeto is the world leader in digital platform cybersecurity, with over 50 years of expertise in securing revenue, enabling growth, and combating cybercrime in various industries. With a diverse global team, Irdeto values inclusivity and innovation, making it an attractive workplace for top talent across different sectors.
Problem Statement
- Irdeto's HR department sought to create testimonial videos featuring team members discussing the organizational culture, team dynamics, and benefits of working at Irdeto. The goal was to showcase the company's inclusive workplace culture and attract prospective employees from diverse backgrounds.
Solution Provided by Solomo Media
- Solomo Media collaborated closely with Irdeto's HR team to understand their objectives and vision for the testimonial videos. Leveraging their expertise in video production, Solomo Media devised a comprehensive strategy to capture authentic insights from various team members across different positions.
Key Steps Taken
1. Planning and Pre-production
Conducted meetings with Irdeto's HR team to understand their requirements and objectives.
Developed a detailed plan for filming locations, interview questions, and scheduling.
2. Filming and Production
Conducted on-site filming sessions with team members at different office locations worldwide.
Ensured a comfortable and relaxed environment to encourage genuine responses from participants.
3. Post-production and Editing
Edited the raw footage to highlight key insights and experiences shared by team members.
Incorporated branding elements and visual enhancements to align with Irdeto's corporate identity.
4. Final Delivery
Delivered high-quality testimonial videos that effectively showcased Irdeto's company culture and values.
Provided additional support and guidance on how to leverage the videos across various recruitment platforms and social media channels.
Results
Successfully captured authentic testimonials from a diverse range of team members, highlighting the inclusive and supportive culture at Irdeto.
Increased engagement and interest from prospective employees, leading to a higher volume of qualified job applications.
Enhanced brand perception and positioning as an employer of choice within the cybersecurity industry.