Our Clients
Project Introduction
Known as a leading hypermarket chain in the Kingdom of Saudi Arabia, this client assigned us the task of implementing various digital marketing strategies for their business growth.
Client Details
What We Have Done
We created and managed Google Ads campaigns for this client targeting relevant keywords such as "dates in Saudi Arabia”, "Arabic sweets", and "gifts". We optimized the campaigns to improve their quality score and increase their click-through rates (CTR). We also used retargeting ads to target potential customers who had visited the website but didn't make a purchase.
We created and managed social media accounts for the client on Facebook, Instagram, Twitter, and LinkedIn. Our team developed a content strategy that highlighted the unique features of the client's products, such as their premium quality, variety, and attractive prices. We also ran targeted ad campaigns on these platforms to reach a broader audience.
We optimized the client's website for search engines to increase its visibility and improve its search engine rankings. We used keywords related to the client’s products and industry to optimize the content on the website. We also created high-quality backlinks to the client’s website from reputable sources.
What Are The Challenges
What Are The Challenges
Adaptability and Excellence
- "Throughout our journey, we have remained agile and adaptable, allowing us to navigate through challenges and embrace new opportunities. We have embraced a culture of continuous improvement, where we constantly strive to enhance our expertise and refine our approach to deliver exceptional results. Our dedication to innovation, coupled with a strong focus on learning from our experiences, has fueled our growth and positioned us as a trusted partner in the technology landscape."
- "Throughout our journey, we have remained agile and adaptable, allowing us to navigate through challenges and embrace new opportunities. We have embraced a culture of continuous improvement, where we constantly strive to enhance our expertise and refine our approach to deliver exceptional results. Our dedication to innovation, coupled with a strong focus on learning from our experiences, has fueled our growth and positioned us as a trusted partner in the technology landscape."
- "Throughout our journey, we have remained agile and adaptable, allowing us to navigate through challenges and embrace new opportunities. We have embraced a culture of continuous improvement, where we constantly strive to enhance our expertise and refine our approach to deliver exceptional results. Our dedication to innovation, coupled with a strong focus on learning from our experiences, has fueled our growth and positioned us as a trusted partner in the technology landscape."
- Label
Driving Success Through Innovation
- "As we move forward, our unwavering commitment to excellence and our passion for embracing the technologies of the future will continue to drive our success. We remain steadfast in our pursuit of pushing boundaries, unlocking new possibilities, and delivering transformative solutions that empower businesses to thrive in a rapidly evolving digital landscape."
Global Impact and Innovation
- "Throughout our transformative journey, Solomo Media has harnessed the power of modern technologies such as social media, location-based services, and mobile platforms to cater to a diverse range of clients worldwide. Our reach extends to clients in various corners of the globe, including Canada, the United Arab Emirates, Australia, and the United States, in addition to our esteemed domestic clientele."
What Are The Challenges
Limited brand awareness
The client was facing the challenge of limited brand awareness as they did not have a large following on social media platforms.
Competition
The stores faced competition from other businesses on social media platforms, as many other stores sell similar products.
Engaging content
Creating engaging content for social media was a challenge, especially when trying to stand out from competitors.
Limited resources
Limited resources, such as time, money, and personnel were challenges for creating and executing an effective social media marketing strategy.
Adapting to algorithm changes
Social media platforms are constantly updating their algorithms, which had some impact on the overall reach and engagement of the stores’ content.
Negative feedback
There were chances that the stores would get negative feedback or reviews on social media platforms. That could have harmed their reputation and affected their power to attract new customers.
ROI tracking
Measuring the return on investment (ROI) of social media marketing efforts was a challenge, especially for small businesses with limited resources.
What We Have Achieved
Google Ads
Social Media Marketing
SEO
Google Ads
- The Google Ad campaigns resulted in a 45% increase in website traffic and a 30% increase in sales.
Social Media Marketing
- We increased the client’s social media followers by 35%, and the engagement rate on its posts increased by 25%. The targeted ad campaigns on social media platforms resulted in 20% increase in online sales.
SEO
- The website’s search engine rankings improved significantly, and the website was on the first page of Google search results for several important keywords. The organic search traffic to the website increased by 50%.